App Review Process in iTunes

I would like to see several changes to the way Apple handles reviews in the App Store.

1. Feedback
If a user leaves great, neutral, or harsh feedback there is no way to respond. As a responsive developer I am quick to listen to my users and respond with words and action. In the case of the App Store I can only act by changing the app if there is a problem, but then I have no way to inform the user that this change was made. I don't need to know the user beyond their temporary screen name, but I would very much like to respond directly to them. To thank them when they are positive or offer a rebuttal when they are harsh. Its frustrating because I know I could reclaim users if I could only let them know I had made changes based on their direct feedback.

2. iOS App Store Interface
The iOS App Store Interface makes it hard for users to go to the actual website of the app or company. Its displayed along with the company name, but the link is not active. By refining this interface just a little users could be encouraged to communicate more openly with the developers thereby improving the experience for everyone without the need for feedback flames. If they do have a valid complaint or suggestion often their review comment is too vague and requires clarification, which as described in the previous point cannot happen.

3. Old Reviews
A number of my apps have been in the store prior to Apple changing the review policy of prompting the user for a review when they delete an app. The reviews go back several years and many versions. I would like to see a better break down of reviews over the previous versions and dropping off entirely for reviews that are over 18 months old. This would give users a more accurate evaluation of the current and most recent versions of an app.

4. iOS Dominating
By far the majority of traffic to my web site is by iOS devices. I suspect this is also the case when users purchase apps. They are more likely using the mobile App Store over the desktop. Refining the mobile iTunes experience with the suggestions above would make the process of purchasing (consumer) and maintaining (developer) the apps much easier.

I love developing for the iOs platform, and with a few changes like those described above it can be even better, for users and developers!

Richard de los Santos