House iAds

A short term solution to the iAd fill-rate problem is to allow developers to enable house ads. Simply fill the iAds with ads for our other apps. This will generate profit for Apple and developers while at the same time giving developers a chance to promote their apps. Unfilled iAd requests serves no one.

I can understand that Apple wants to have some control over the ads, but since they already approved the apps there is no other oversight required. Auto-generate a banner from the icon or screen shot and fill those unfilled banners.

This would also give Apple a way to block out other advertising networks since many developers roll over to back-up advertising networks when iAds fail to load. House iAds would keep developers in-house with regards to ads and revenue.

At the very least Apple should fill the empty requests with ads for their own products (iWork, Apple Store, Remote, etc...) and give developers an incentive to ignore other networks.